H&M breaks every fashion rule. Except one.

Plus sized, small sized, or no size. Sikh, Muslim, or Atheist. Male, female, or everything in between. Everything goes in this H&M’s latest campaign.

What starts off as yet another glamourous upmarket fashion video quickly turns out to be a manifesto for the freedom of choice, and diversity, and of course, recycling. “Wear whatever, be anything” is the fashion giant’s message to the world. Through a series of empowering images and an inspiring voiceover, the commercial ends with an undeniable call-to-action for H&M’s clothes recycling campaign.

So watch the video. And follow H&M’s one rule of fashion: recycle.

Hyundai reveals your favourite SUV with Instagram

Instagram does a lot more than just being a photo book for users to post gym selfies, cats pictures, and filtered shots of yesterday’s lunch. Hyundai now uses Instagram to let you know which is the perfect SUV for you. Through a clever process of letting users click on their favourite moments, places to be, and things to do, Hyundai eventually links them to an SUV that suits them best. It is not the first time that automobile brands are changing the way we see Instagram. Land Rover has also previously launched an audio-visual adventure through the interactive photo-sharing site. 

Disabled teenager inspires Nike innovation

Inspiration can be found anywhere. And when inspiration manifests into an idea that can empower those with physical disabilities, it becomes a celebration of motion, and life.

The new Nike Flyease was inspired by and developed together with 16-year-old Matt Walzer, who was diagnosed with cerebral palsy and had difficulty putting on his shoes himself. The new performance sports shoes are easy to slip on and off, with a zip and Velcro that delivers the same secure fit as laced shoes.

With so many big brands in the world, we hope that it will become a global movement for companies to push their products and services to the next level and genuinely make lives better. And this time, we salute Nike for putting the right foot forward.

TV-series vignettes – their evolution, our inspiration

From catchy theme songs to cheesy photo montages; from the golden days of Friends to the high-budget production of Daredevil. Vignettes from TV series actually have the power to decide whether we pick up the remote to flip the channel, or keep our eyes glued to the screen.

Today, TV-series vignettes have evolved to become a one-minute art piece, complete with an epic soundtrack, advanced filming techniques, and impressive CGI. And given the worldwide popularity of these series, the vignettes themselves have become an inspiration for many artists, designers and of course, the advertising world.

We see many ads across various media that are heavily influenced by the art direction used in certain TV shows, and here’re some of the print ads that we’ve picked out. Can you guess the TV series these have been inspired by?

True detective

Game of Thrones

Daredevil

Black Sails

Mad men

Coca Cola gives your buddies the fist bump

The fist bump has to be one of the most definitive greetings of today’s youths. It signifies friendship, mutual respect, and in many cases, tells your buddies that you’ve got their backs.

And once again, Coca Cola celebrates true friendship with this new campaign, where the signature Coke ribbon has been redesigned to look like a fist bump. The campaign reaches out to the younger audience through web films, social activation, mobile, print, TV, outdoor, and of course, the drink’s iconic bottles and cans.

As the brand continues its quest to be the ambassador of friendship and sharing, let’s take a moment to appreciate what they have come up with this time in Latin America.