Translation: Let every lash enjoy the beauty of definition.Here's an ad found by our Art Director. Released in China by Clinique and designed by WE Marketing Group, Shanghai, it shows a clever way of advertising a popular cosmetic item without the typical photographic close up of a womans lushous lashes. As you move the page, the cut out strips move, just like eye lashes. It's a well thought through ad which stands out and communicates successfully.
