Before and After LogosPepsi is drastically relaunching their branding and packaging to bring "new life" to their flagship brands and to combat a 2-5% loss in sales.
According to AdAdge.com the rebranding is based on Pepsi’s classic blue and red globe trademark. ”The white band in the middle of the logo will now loosely form a series of smiles. A ‘smile’ will characterize Pepsi, while a ‘grin’ is used for Diet Pepsi and a ‘laugh’ is used for Pepsi Max.” They will all use lower-case fonts for name brands. The rebranding has been done by the New York-based Arnell Group.
Pepsi’s Chief Marketing Officer Dave Burwick has stated: “If we don’t change quickly, we run the risk of being a footnote to history.”
Opinions of the new logos are already raving. Some claim that the change of the classic Pepsi globe makes it look like a cheap knock-off brand and that Pepsi are setting themselves up for endless parodies of the logo. The question is also whether rebranding is the answer to up their sales, when the world is turning green and organic by storm. What do you think?
Opinions of the new logos are already raving. Some claim that the change of the classic Pepsi globe makes it look like a cheap knock-off brand and that Pepsi are setting themselves up for endless parodies of the logo. The question is also whether rebranding is the answer to up their sales, when the world is turning green and organic by storm. What do you think?
