This latest ad by JWT, Chile was commissioned by MB Games for its popular board game Scrabble. The advert shows an elephant cut into pieces which are assembled into a different order, similar to what you do with words in the game. The advert is very similar to artist Damien Hirst's work titled Mother and Child, Divided (2003) which has drawn its fair share of controversy.
Inspiration: "phantele" - Can you work it out?
This latest ad by JWT, Chile was commissioned by MB Games for its popular board game Scrabble. The advert shows an elephant cut into pieces which are assembled into a different order, similar to what you do with words in the game. The advert is very similar to artist Damien Hirst's work titled Mother and Child, Divided (2003) which has drawn its fair share of controversy.