Before and After Logos
“Starting today, people around the world will begin to see the new identity that deliciously features a smile, the natural reaction to delicious foods and experiences, and a colourful flavour burst."
Kraft Foods are changing their corporate logo to fit more in line with their values and fresh direction. The new logo will only apply on the corporate level, the consumer brand remaining as it is.
This new corporate logo will signal what the new Kraft Food is all about. Question is just whether this isn’t a rather poor update for such an established corporation with too many extra details...making it rather watery, and not very delicious at all.
Kraft Foods are changing their corporate logo to fit more in line with their values and fresh direction. The new logo will only apply on the corporate level, the consumer brand remaining as it is.
This new corporate logo will signal what the new Kraft Food is all about. Question is just whether this isn’t a rather poor update for such an established corporation with too many extra details...making it rather watery, and not very delicious at all.
Information and inspiration taken from:
www.underconsideration.com/brandnew
www.underconsideration.com/brandnew
