As a response to the new economic times, Pizza Hut is launching a new brand strategy. When consumers are cutting back on dining out and on junk food, Pizza Hut is trying to win back pizza fans with a new image and menu items like all-natural multigrain pizza, lasagna, and wings. With a new logo and a nick-name, 'The Hut', the hope is that it will appeal to today’s mobile generation.
Before and After Logos
