BVD has released its annual Blossa Glögg packaging design for Christmas 2009. This years flavour is clementine. Blossa annual edition is an important member of the Blossa family. It is launched every year with a new flavour and design. The aim of the vintage mulled wine is to generate awareness of Blossa ahead of the mulled wine season and drive sales across the whole range. The design needs to capture the essence of the year’s flavour and be unique and alluring.
These bottles are shorter and rounder than other Blossa products. The shape of the bottle is kept from year to year, with the colours and typography changing to reflect that particular year’s design and flavour.
Thanks to The Dieline for the tip!
