An increasing number of ”Western” brands are about to launch new products or even new brands dedicated to consumers in emerging markets. ”Western” brands see a great growth potential in mega markets such as China, India and Brazil.And like all consumers, the Chinese, Indian or Brazilian consumers will appreciate products that are tailored to their needs, wants and desires, either for practical reasons (shape, size, features) or because of the deep-rooted desire for recognition (cultural pride, heritage, lifestyles).
Some examples:
This year, BMW celebrates the 25th anniversary of its M3. With this occasion, BMW released a series of limited edition models of the popular M3 Coupe. One of them is the M3 Tiger Edition, a model available exclusively for the Chinese market.
The new limited edition M3 features the Fire Orange Metallic paintwork already seen on the M3 GTS model.
