Inspiration: Got Concert Milk?

Dortmund Concert Milk encourages more people to visit the Concert Hall. The aim with 2010/2011 campaign was to get more people to visit the concert hall. The idea was to experience music as never before: with your sense of taste. Scientists have proven that classical music makes cows produce more milk so they let cows listen to the music of selected artists from the new season. The milk produced was sold in shops as 'Dortmund Concert Milk' and offered in nine varieties. Each bottle contained further information about the DCH season. Watch the video.