Googie fever has swept the fashion world in New York – bringing back elements of the unique architectural design made famous in the 1950s. Reflecting the marketing emphasis on futuristic designs at the time and American society’s fascination with Space Age themes, Googie’s captivating characteristics include sleek silhouettes, streamlined shapes, curves and neon. The daring style choices used for many bowling alleys, hotels and dance halls were by no means modest and now American designers are taking this popular culture and bringing it back to life with their bold ‘Googie inspired’ fashion collections. Design really can cross borders!
