European Design Inspiration

Adentity recently visited some hotspots in Europe and came across intriguing design and marketing techniques along the way. 

Touching down at Paris airport, we were greeted by posters promoting France using a cut out letter ‘F’ surrounded by a blend of colourful textures and shapes.

 Heineken’s ‘Be Fresh’ campaign certainly lives up to the tagline with its clever concept and refreshing feel - adding a juicy twist to advertising.


 Quirky and creative QR codes are all the rage and this one is no exception: