What do you get when you combine two childhood favourites? Yes. An
amazing marketing campaign.
Kit Kat has recently come up with its own Kit Kat unofficial Lego set. Each bar has its own secret compartment, which contains little figures to let you create your own adventure.
Now, not only does Kit Kat communicate the idea that there’s a pleasant
surprise with every ‘break’ that you take off the wafer chocolate bar, it also
effectively drives home the point that everyone appreciates a good break once
in a while.
This clever idea is not in stores yet, but Kit Kat plans to sell them in
the future. So Kit Kat fans might have to settle for the real chocolate for
now.
