IKEA launches Instagram catalogue for 2014

Instagram has hit the world by storm and brands are jumping on the bandwagon to use this free picture sharing online platform for their communication. And IKEA in Russia has done this brilliantly by launching its first ever catalogue on Instagram. Why is it so clever? Firstly, it’s 100% free. Next, Instagram users love sharing stuff. A viral campaign without any media cost? Why not? Check out the video here: