The logo for the London 2012 Olympic Games has seen its fair share of mixed reviews and controversy but the dynamic logo is here to stay. Well, at least for the year 2012. Designed by brand consultancy WolffOlins based in London and New York, the jagged emblem is said to be “…an invitation to take part and be involved.” The bold, vibrant colours are inspired by the world of media, communications and fashion, designed to reach out to old and young alike. Whichever way you look at it, the Olympic logo has stirred up far-reaching interest and debate – certainly inviting everyone to get involved!
