The stylish cans just got more glamorous! Diet Coke has just recently launched a new brand design in the UK and Europe promoting the return of its ‘Love it Light’ campaign which first took off in 2010. Geared towards its female audience, the calorie-free soft drink brand unveils floral, zebra and hound’s-tooth prints in the form of a female face. There’s also a ‘new fashion and beauty’ Facebook app and the offer of discount coupons in collaboration with big name cosmetics company Benefit.
The campaign will feature across cinema, VOD and print – including a series of TV commercials starring Diet Coke puppet heroines.
The campaign will feature across cinema, VOD and print – including a series of TV commercials starring Diet Coke puppet heroines.
