Inspiration: Sony XperiaTM Acro S – Skyfall’s Ringing Drink

When your phone rings in the cinema, your frantic scramble to silence it is usually accompanied by critical looks and blaming fingers of other moviegoers. Not for this lucky group of James Bond fans.

During a weekend screening of the latest secret agent film “Skyfall” in Stockholm, Sweden, the audience was greeted with a free beverage from Sony Mobile upon entry. Little did they realise that it was part of an ingenious publicity stunt for Sony Mobile’s latest waterproof smartphone, the Xperia^TM Acro S.

 

Now what better way to communicate the phone’s waterproof properties than to demonstrate it? We’re sure Mr Bond himself would have been impressed by this idea.