Update: Adentity’s 10 Things to Watch in 2013 pt 2




With every purchase of Pepsi Next, fans get a free hour on Task Rabbit. So whether it’s cleaning the dishes, laundry, washing the car or mowing the lawn, Pepsi’s all yours for one hour. GAP has also given out $25 vouchers on Task Rabbit for every $75 spent in their stores. As brands try even harder to compete for consumers’ attention, it’ll be interesting to watch what other partnerships they’ll engage in.

It’s apps + accessories. Brands are empowering their consumers using the latest technological innovations, completely revolutionising the way we interact with the world around us. Project Glass by Google uses augmented reality (AR) to present live feeds, directions and recommendations through a pair of spectacles. Up by Jawbone and Nike+ Fuelband can even track your exercise and daily habits and help you better manage your health. 


Social media is a great tool to help connect with friends and family. But once in a while, it’s nice to take a breather from the tagging and checking in. This year, look out for services that can help social media users ‘disappear’ from the internet for a few hours.



Video games like Pac-Man, Mario and Zelda are today an integral part of pop culture. Game art is now exhibited alongside the works of Dali and Warhol at New York’s MoMa and the Smithsonian American Art Museum in Washington. And we’ll definitely see a more prominent presence across advertising, the arts and even the music industry.