Packaging is a crucial part
of the consumer’s experience with a product. And clever packaging can often
help boost a brand’s image and create a more engaging brand experience with the
consumer.
But how creative can a brand
get with shoeboxes?
Sports apparel giant Reebok
makes a strong statement for their climbing shoes by attaching them to the lid
of their box, effectively communicating the message of ultimate grip.
Nike has taken the lid
completely off and packaged their world famous Nike Air Max into, you guessed
it, air. Not only does it create a powerful visual impact, the packaging is
also more sustainable because less material is used.
