Every time we walk into the fruits and vegetables section of the supermarket, we seem to expect brightly coloured, perfect looking apples, oranges, potatoes and eggplants. It somehow gives us the impression that they are fresher, tastier, and even healthier.
But in reality, most fruits
and vegetables don’t look perfect. And most of the time, supermarkets, knowing
that these “less perfect” produce can’t be sold, throw them away by the tonnes,
even though they are absolutely fit for consumption.
In line with the 2014
European Year Against Food Waste, Intermarché, one of the biggest supermarket
chains in France, decided to make a change by putting these inglorious food
back on the shelves, at a 30% discount, in an attempt to change our perception
of “ugly” fruits and vegetables, thus reducing food waste.
We salute Intermarché’s
effort to make our world’s consumption less wasteful, and to shake our
inaccurate perception of “Inglorious fruits and vegetables”. Let’s hope the
supermarket near you would start making this difference too.
