Love has no labels – a viral success




This Valentine’s Day, the Ad Council, HelpsGood.com and R/GA teamed up to show the world that Love Has No Labels. The screen showed skeletons in acts of simple love and then people emerge from around the corner to demonstrate that love has no boundaries, no gender, no race or age. 

The video helps to start a conversation about this important issue that affects everyone. By showing how love exists in many, many different ways, it implores us to educate and watch ourselves when biases surface. Having them influences how we treat and interact with people, and becoming aware of implicit biases can go a long way in helping to end them.