The fist bump has
to be one of the most definitive greetings of today’s youths. It signifies
friendship, mutual respect, and in many cases, tells your buddies that you’ve
got their backs.
And once again,
Coca Cola celebrates true friendship with this new campaign, where the
signature Coke ribbon has been redesigned to look like a fist bump. The
campaign reaches out to the younger audience through web films, social
activation, mobile, print, TV, outdoor, and of course, the drink’s iconic
bottles and cans.
As the brand
continues its quest to be the ambassador of friendship and sharing, let’s take
a moment to appreciate what they have come up with this time in Latin America.
