Plus sized, small sized, or
no size. Sikh, Muslim, or Atheist. Male, female, or everything in between.
Everything goes in this H&M’s latest campaign.
What starts off as yet
another glamourous upmarket fashion video quickly turns out to be a manifesto
for the freedom of choice, and diversity, and of course, recycling. “Wear
whatever, be anything” is the fashion giant’s message to the world. Through a
series of empowering images and an inspiring voiceover, the commercial ends
with an undeniable call-to-action for H&M’s clothes recycling campaign.
So watch the video. And
follow H&M’s one rule of fashion: recycle.
