This investigation was done by our Art Director. Its purpose was to research and present the latest trends in logotype design. Here are some of the logotypes mentioned from the presentation in their specific groups. There is also a short description of each group.
Starting from top left.
1. The Dot Helix Concept
No one thought that DNA could influence design until Hollywood turned DNA into a 'glow in the dark' substance that features in CSI: Insert City Here. Designers have latched onto the twisting double helix structure as the public now see these shapes as a spark of life, health, longevity, a family tree, a code, a mystery or an unbroken sequence. These strands have a symbolic power that can be agreed upon by science or religion alike.
2. The Lit Concept
Production limitations are no longer relevant as logos vault into CMYK. In addition many designers and clients have figured that they will never print their logos in the Yellow Pages, so producing one version that is 2D and another one-colour is no longer necessary. The concept is simple - create a degree of reality that allows an image to lift off the page.
3. The Rubber Band Concept
Started by a global design company called Enterprise IG who named them as 'the rings of innovation', to the general public they just look like common rubber bands in your top desk drawer. This kind of logo is normally known as 'chaos and geometry' coming together. This concept tends to express products, employees, companies, or divisions that work together. Colour seems to be the only thing that can define the logos' individuality as many of the shapes have been designed before.
4. The Hub Concept
These logos have a central element that serves as the core with many satellite elements, often orbiting symmetrically. These logos could serve as the model of a communication structure for any online community. There is a central hub that serves as the point of information. Without the hub, the satellites lose their ability to make contact with the other members of the group. Whether these logos are for communication or not, the distribution from a central point is usually the key to the concept.
5. The Radiance Concept
Rays comes from the sun, but also from water, pearls, books and even the X-box in an alien sort of way. The diversity of application ranges from the transparent overlays, gradients and reflections, to lens flares and animation. These marks have a certain warmth that convey comfort, not too dissimilar from the light at the end of the tunnel. They convey optimism, purity, warmth, or escape, but the main position is a 'guiding light' or 'source of knowledge'.
6. The Half Concept
An optimistic outlook will assure us these logos are half full. Engaging the public to participate with the identity has always been a strong method of building a tie to a logo. That 'Aha' moment, when clever information assimilates and comes into focus, is the moment we take ownership of the brand in an entity. Here the missing half of a visual element tells the story. By moving the better half of the logo, it makes people look.
Research was accumulated from various sources across the Internet. Inspiration and comments taken from Bill Gardner's article on 2007 logo trends. For more information visit: www.logolounge.com.
Starting from top left.
1. The Dot Helix Concept
No one thought that DNA could influence design until Hollywood turned DNA into a 'glow in the dark' substance that features in CSI: Insert City Here. Designers have latched onto the twisting double helix structure as the public now see these shapes as a spark of life, health, longevity, a family tree, a code, a mystery or an unbroken sequence. These strands have a symbolic power that can be agreed upon by science or religion alike.
2. The Lit Concept
Production limitations are no longer relevant as logos vault into CMYK. In addition many designers and clients have figured that they will never print their logos in the Yellow Pages, so producing one version that is 2D and another one-colour is no longer necessary. The concept is simple - create a degree of reality that allows an image to lift off the page.
3. The Rubber Band Concept
Started by a global design company called Enterprise IG who named them as 'the rings of innovation', to the general public they just look like common rubber bands in your top desk drawer. This kind of logo is normally known as 'chaos and geometry' coming together. This concept tends to express products, employees, companies, or divisions that work together. Colour seems to be the only thing that can define the logos' individuality as many of the shapes have been designed before.
4. The Hub Concept
These logos have a central element that serves as the core with many satellite elements, often orbiting symmetrically. These logos could serve as the model of a communication structure for any online community. There is a central hub that serves as the point of information. Without the hub, the satellites lose their ability to make contact with the other members of the group. Whether these logos are for communication or not, the distribution from a central point is usually the key to the concept.
5. The Radiance Concept
Rays comes from the sun, but also from water, pearls, books and even the X-box in an alien sort of way. The diversity of application ranges from the transparent overlays, gradients and reflections, to lens flares and animation. These marks have a certain warmth that convey comfort, not too dissimilar from the light at the end of the tunnel. They convey optimism, purity, warmth, or escape, but the main position is a 'guiding light' or 'source of knowledge'.
6. The Half Concept
An optimistic outlook will assure us these logos are half full. Engaging the public to participate with the identity has always been a strong method of building a tie to a logo. That 'Aha' moment, when clever information assimilates and comes into focus, is the moment we take ownership of the brand in an entity. Here the missing half of a visual element tells the story. By moving the better half of the logo, it makes people look.
Research was accumulated from various sources across the Internet. Inspiration and comments taken from Bill Gardner's article on 2007 logo trends. For more information visit: www.logolounge.com.
