In this trend report our In-house Copywriter looked at new slogans that were out and about. Using literary devices such as alliteration, rhyme and repetition are still traditional ways forward. The word “life” was also a word commonly found in many slogans. As a trend it’s interesting to note that there is a move away from specific slogans revealing the actual product/service, towards more conceptual slogans, which could be applicable to just about anything.
Alliteration
By repeating the same sound in a slogan, there is greater chance that it’s remembered. Repetition sticks in the mind. How about “Sense and Simplicity” by Philips or “Engage the excellence” by David Brown?
Rhyme
Rhyme is not just for children, but in advertising it can add a bit of humour to a slogan. This helps in making it memorable. Examples are: “City linking, smart thinking” by Citylink busses, “Be kind to your behind” by Cottonelle toilet paper, or “The appliance of science” by Zanussi-Electrolux.
Repetition
Again, to make something memorable, you just have to repeat it over and over again. Would you remember “Good food, good life” by Nestlé and “Canon, you can” by Canon?
Life
Everything is about life. How you live your life, how to make it better. The word “life” is a positive word, and can be found in numerous slogans. These are two of them: “It’s a way of life” by Filofax or “Ideas for life” by Panasonic.
Alliteration
By repeating the same sound in a slogan, there is greater chance that it’s remembered. Repetition sticks in the mind. How about “Sense and Simplicity” by Philips or “Engage the excellence” by David Brown?
Rhyme
Rhyme is not just for children, but in advertising it can add a bit of humour to a slogan. This helps in making it memorable. Examples are: “City linking, smart thinking” by Citylink busses, “Be kind to your behind” by Cottonelle toilet paper, or “The appliance of science” by Zanussi-Electrolux.
Repetition
Again, to make something memorable, you just have to repeat it over and over again. Would you remember “Good food, good life” by Nestlé and “Canon, you can” by Canon?
Life
Everything is about life. How you live your life, how to make it better. The word “life” is a positive word, and can be found in numerous slogans. These are two of them: “It’s a way of life” by Filofax or “Ideas for life” by Panasonic.
