Along with inspiring photos from fairs around Europe, our Graphic Designer offered some interesting insights in his latest presentation. He pointed out that an exhibition provides a chance to present your company as you want others to perceive it. For once, the customer comes to you. The following fact bite was also revealed:
“A 5m long booth takes 3-4 sec to walk by. During this time the main message must come across.“
This may be something to take home when thinking about your next fair.