People are bombarded with over 3,000 product messages every single day.* How do you get your message across?Adentity’s Production Manager gave a presentation on Ambient marketing. Ambient marketing refers to almost any kind of out-of-home advertising which occurs in an unusual medium, e.g. guerilla marketing, bluetooth marketing and graffiti marketing. It can be a way of getting that hard-won attention, by reaching customers wherever they may be and in an environment where they are most receptive to that message.
Whether it is using “field drawings” (SJ, above), or placing egg cartons on a luggage conveyor belt (Virgin Atlantic, below), it is all about using creativity to get attention through the unexpected.
*www-media-awareness.ca 