Here's a couple of humorous television commercials for Old Spice Body Wash.
The first titled 'The Man Your Man Could Smell Like' has this statement attached to it:
'We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.'
The second is titled 'Different Scents for Different Gents' and states:
'How many scents does Old Spice make? How does 4 million sound? Also, how does 12 sound?'
These commercials are bold in their attitude and well directed. The humorous nature of adverts like these reach out better to people thus creating a bond with the brand which is evidently very hard to break.
