The first campaign created by Lew’Lara / TBWA for IG (Internet Group) aims to advertise the women channel of the Brazilian portal, that was totally renewed. The channel brings different news sections and offers the user a layout with easier navigation, analyses, discussions and subjects for reflection. The channel is one of the main websites of Brazil focused on the female public. The print campaign brings great male historic characters such as Che Guevara and Albert Einstein as women, suggesting that they could pretty much have been female characters.
