Elements of surprise have always been part of Citroen’s legacy. Earning a lasting reputation for revolutionary engineering and bold creativity, Andre Citroen used the Eiffel Tower as the world’s largest advertising sign in 1925 – truly ahead of his time! Time and again, Citroen has developed unique ranges of vehicles and solutions – that to this day, still amaze its audiences. From a smooth ride through to creative technology, Citroen has continued to give. You can’t fail to know that you’re in Paris as you gaze at the world famous Eiffel Tower from a distance. With Citroen, you can’t fail to recognise those elements of surprise when admiring the innovative design that abounds in Citroen’s concept store at the Champs-Elysses in Paris. With impressive surroundings and displaying a true art of engineering – it’s all surprisingly spectacular.
