One of the hottest topics today, sustainability
is high on governmental and corporate agendas. People are rightly concerned
about the state of our planet and many organisations are increasingly getting
into the act of going ‘green’ and offering ‘green’ alternatives.
‘Green advertising’ is used by businesses to
steer environmental changes for the better through promoting the green
qualities of their products and services. One company that is dedicated to sustainable
media is Fresh Green Ads, an innovative green media agency that takes an unconventional
and truly ecological approach to marketing – using 100% natural resources.
Among their many effective and inspirational campaigns are crop advertising,
sand, ice, and water drop advertising - not forgetting the exciting rain campaign.
