LEGO art burst onto the streets of Singapore in
March 2011, in a set of three murals mounted on bus stops throughout the city. The
‘Imagine’ campaign developed by ad agency Ogilvy, Malaysia, featured the quirky
“Whale”, “Monster” and “Caterpillar” characters. From the front, the murals
blend with the background even in their illustrative and studs-out mosaic –
opening windows into another world. In fact, the effect is so realistic; passersby
would probably have to look twice before realizing the LEGO Imagine campaign
pieces are actually murals.
And equally impressive, LEGO builders used
actual pieces to create each poster - a staggering 97, 096 bricks in total were
used!
