It’s not only the athletes that are warming up
for the 2012 Summer Olympics in London! With a massive global campaign
underway, Visa uses social media to encourage consumers all over the world to
root for their favourite athletes at this year’s Olympic Games. Entitled ‘Go
World’, the campaign invites fans to post comments, videos and photographs
online through Facebook, Twitter – and Visa even has its own Visa YouTubechannel. Sited as the biggest campaign in its 25 year history of sponsoring
the Olympic Games, Visa places fans at the centre of the experience with the
aim to unite the world in this global cheer event. Talk about spreading the
Olympic spirit!
