Unveiling the next phase to its new ad campaign, ‘Take the stage’,
Adidas prepares for the brand's biggest-ever marketing spend. The official
sportswear partner for Team GB and an official Olympic sponsor, Adidas uses
footage and monologues from top British sports stars describing their personal
journeys and pride at taking the world stage at the Olympic and Paralympic Games
in London this year.
This large-scale campaign pulls out all the stops, featuring dramatic TV
and outdoor ads connecting with all audiences worldwide – giving a unique
insight into the highs and lows of the stars’ personal development and sharing
their emotional journeys to get where they are today.
