Absolut has launched a new iPhone application especially designed for augmented reality. Taking the pursuit for creativity one step further, the app brings the uncompromising quality of Absolut Vodka to consumers in a fun, appealing way. Attached to each bottle, the user finds an augmented reality visual code that, once scanned using an iPhone, gives the consumer a three-dimensional experience of Åhus in Sweden, where Absolut is produced. From field, to distillery, to bottle - be prepared for an ABSOLUT journey!
