The new addition to campaign ‘Find your Greatness’ features a character
perhaps unusual for Nike – in the form of an overweight 12-year-old boy. Unlike
the sports stars or athletic figures often featured in its ads, Nike pulls at
the heartstrings this time with Nathan. Running alone down a country road, he
represents the inner strength of the everyman reinforcing the sentiment that:
‘We don’t have to be the world’s greatest athlete to win!’
Nike’s latest ad really celebrates the hero in all of us – find your greatness!
