When Swedish clothing giant H&M opened their flagship store in Amsterdam, they didn’t just open their doors, they opened their customers’ eyes to a brand new dimension of “Grand Opening”.
With 3D projection mapping, hundreds stared in wide-eyed wonder as the
building came to life and unveiled itself as a giant present. It magically
unwrapped into an explosion of colours, movement and music, injecting the
H&M soul into every window, beam and sill.
Now that, is what we’d call a grand opening.
