For Kotex, there’s no better publicity than appearing on the pinboards of 50 of the most inspiring women on Pinterest.
And in case you haven’t jumped on the Pinterest bandwagon, it’s a social
website that lets users ‘pin’ videos, pictures and other interesting stuff on
their virtual pinboards and share them with the world.
From the women’s Pinterest page, Kotex found out what inspires them and
turned their creativity into reality. Their Pinterest interests became gifts
that were sent to them in a big parcel, resulting in numerous reposts, shares
and impressions.
While the campaign definitely generated a lot of buzz, did it translate
into increased brand loyalty and purchases? We’ll let you be the judge.
