Inspiration: Ben&Jerry’s Instagram Competition




The love of ice cream is universal.

With every bite comes a euphoria that’s comparable to cuddling with a fluffy puppy, lying on a tropical beach, or wrapping yourself in bubble wrap.

That’s why Ben&Jerry’s recently launched its Instagram photo competition “Capture Euphoria” to allow its fans to share their love of ice cream with one another. What got them really excited is a chance to be on Ben&Jerry’s ads, which will run in the local area of each of the 20 winners.