How do you reach out to abused children without letting their aggressors
find out?
This brilliant outdoor ad uses a simple lenticular layer to create a
different message for adults and children, depending on the eye-level the ad is
viewed from.
The adults, or the potential abusers, can only see “Sometimes, child
abuse is only visible to the child suffering it.” But a different message
appears to the children, offering them an avenue for help.
Well, as long as the adult
doesn’t decide to crouch.
