A tight budget can sometimes bring out the best in creativity.
PrismPapyrus launched its Fedrigoni Freelife Series, a paper certified
for a long life. But they only had a budget of $1500 to do so.
So they sent out a DIY
direct mailer, printed on the new paper, to their clients. The execution was
effective and simple. The clients could transform these DMs into origami models
of endangered animals and put them on their desks. These conveyed the paper’s
long-lasting character and also serve as a reminder of the constant threat of
extinction to these animals.
