Supermarket instant food. For
many, the first things that come to mind are low-quality, artificial
flavouring, and unreliable ingredient sources. That may be true, until now.
To change the image of frozen
pizza and to restore customer confidence, followfish has decided to include a
unique tracking code to every of their product, so that consumers can now track
every single ingredient to its source. This means that pizza fans now know where
exactly their food comes from. The cleverly designed ads make use of the
popular map pin made out of the ingredients to help communicate the message.
This is definitely a
game-changing step for the food industry in terms of transparency. We’re
confident that in the near future, many other brands would be doing the same
thing – being truthful to their customers.
