Migrant workers in Singapore
have helped to build most of the towering skyscrapers and impressive public housing
in the country. However, not many have felt that they are welcomed in the
bustling metropolis.
Coca Cola attempted to make a
difference together with the Singapore Kindness Movement, by sending words of
gratitude and of course, crates of Coca Cola, to these workers toiling away in
high-rise buildings. The method of delivery? Drones.
Now here’s a campaign that
combines good PR, kindness, and technology. Consumers always relate more to
brands that care, and Coca Cola has scored itself a double thumbs up this time.
