World Cup fever has gripped
the entire planet and sports apparel giants Nike and Adidas have brought the
battle into their advertising.
And football fans are in for
a ride. Inspiring storylines, star-studded casts, and non-stop action. The
messages are empowering to the viewers, though both brands are communicating a
rather similar position.
Nike is asking fans to “Risk
everything”, while Adidas is endorsing “All in or nothing”. So whichever team you’re
on, you’re a winner.
