Cannes Lions – the mecca of the advertising world. Winning a Grand Prix, the highest honour in any category, or a Gold, can definitely surge your advertising career forward.
This year’s Cannes Lions features exciting initiatives, campaigns and projects all across the globe. Some are made of pure genius, some attempt to change the world, and many of these have huge potential to make lives better. It seems that judges and consumers aren’t satisfied by just clever campaigns anymore, they’re looking for big hearts too.
So here are a few we like:
Which one’s your favourite? Drop a comment and let us know.