What better way to reach your target group than
to directly engage its members in your ad campaign? Doing just that, small
Norwegian soft drink brand Solo made big impact with its recent ad campaign
’SOON TO BE WORLD FAMOUS’.
Based on the insight that the Norwegian youth
loves when someone or something Norwegian gains worldwide attention, action was
taken to involve the target audience in making Solo world famous.
The process: 18,000 digital boards for LA were
created and shared. The next step: to send one bottle of Solo to as many
countries in the world as possible. And the result? With the help of 13,000
consumers a bottle was sent to 113 countries and the campaign reached 80%
awareness in the core target group. The creative campaign also won 1st place in
the Eurobest Awards – a festival and awards ceremony that honours creativity.
Why not go Solo?!
Case Study of the Solo - Soon to be world famous campaign from Kristian Bye on Vimeo.
